You created a health service that thrives on word of mouth, so why does a quiet month still make your stomach drop?
Your patients love you, your referral partners send people your way and the books look healthy.
Until those dreaded quiet periods…
You might be doing a bit already in your marketing, but it’s not consistent and it’s overwhelming to know where to focus your efforts, and where to find the time to do it.
Here’s our diagnosis.
Your marketing only gets attention when you have time, and the busier you are, the less you have. So you don’t really get to it, and it’s the referrals doing all the work consistently.
Every month like that, potential patients are booking with your competitor who showed up online. You know you’re leaving money on the table, but you haven’t found a way to make your marketing work for you without it becoming your second job.
That’s where the Marketing Care Plan comes in.
The Marketing Care Plan is monthly, done-for-you marketing for established health service providers.
Our strategy-led monthly marketing takes you from being overwhelmed by where to start to consistently attracting the right leads, so you can stop relying on word of mouth and referrals.
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We don’t start you from scratch though, we build on what you’ve already got, your reputation, your audience, your list and the patients who are already your biggest fans. Then we turn it into a marketing system that runs without relying on your time.
You look after your patients, we’ll look after the marketing that attracts the new ones.
Marketing built the way you’d build a care plan.
Nurses don’t treat before they assess, and they don’t keep doing something that isn’t working. Our process is built on the 5-step nursing framework that guides clinical care, and we’ve applied it to your marketing:
It’s also why no two plans look the same. Your plan is shaped by your practice and keeps adapting to what your patients respond to.
What else makes us different:
Guarantee 30 days
Love it or leave it.
We ask for a 3-month minimum because good marketing needs time to show what’s working. But we also know it’s a big decision to hand your marketing to someone new.
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So if you’re not loving it within your first 30 days, tell us and you can walk away with no hard feelings, even though you’re inside the minimum term. There are no further payments, and you keep everything we’ve delivered so far, including your assessment, diagnosis and Marketing Care Plan.
A marketing team that speaks your language.
Hi, I’m Sophie, founder of The Elevate Collective and a Registered Nurse with 15 years in healthcare.
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I know what it takes to earn a patient’s trust, how much your professional reputation matters, and what you can (and can’t!) say in your marketing. I also know that the same clinician who calmly handles a complex clinical situation can completely lose the will to live when faced with an email automation. You’re highly skilled at your profession, and you shouldn’t have to learn how to market it on top of that.
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The Elevate Collective is your independent marketing team. We support health service providers with marketing strategy, ideas and the hands-on execution. With us on board, your marketing reflects the quality of the care you give, and you get to spend your time where your business really needs you.
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We stay intentionally small, so you get the care you need.
Sophie x
What your marketing looks like with a Marketing Care Plan.
From application to your first post, here’s how it works.
